# Soy Carli

> The personal landing page of Carli Dávila — Marketing Director, AI-wrangler, improviser, satire writer. Driven by curiosity, excited by the unknown, never a standard run-of-the-mill anything.

## About

Carli Dávila (full name: Carlos Rafael Dávila Ramírez) is the Marketing Director at axexo, a stablecoin neobank operating across Latin America and the United States. Based in San Juan, Puerto Rico.

Cornell University graduate (BS 1997). Twenty-plus years of marketing strategy across investment banking, public relations, digital media, video production, agency leadership, and fintech. Trilingual: Spanish (native), English (fluent), Portuguese (working).

## Identity

"Driven by curiosity, excited by the unknown, never a standard run-of-the-mill anything."

The site uses a Kikkoman-soy-sauce-inspired bottle label to organize a multi-discipline career as a single "bottle" of work: ingredients, batch history, tasting notes, and a postscript of unusual credits.

## Current work

Marketing Director at axexo. Building a stablecoin neobank's brand system across four LATAM markets and the US. One week the brief is for a shopkeeper in Monterrey, the next it's for an investor in New York.

Runs the marketing operation on an AI-assisted system: a Claude-based "second brain" handling research, competitive intelligence, creative production, and ops automation daily. Early, hands-on practitioner of applied AI in marketing operations (since 2024).

## Parallel creative practice

- Long-form improviser and standup performer, ~90 shows, 2011–2016
- Satire essayist as Fluvio Clodomiro: 180+ essays at Preurbano.com, 2002–2005
- 5,154 tweets at @carlosdavila since 2009
- Acting credits include Fantasy Island S2.E1 (2023, dir. Adam Kane) and Baker & the Beauty S1.E3
- 49 chronicles of Hurricane María (#TransformacionHuracanada), 147 days without power
- Triple-pun art piece "Supernova" hanging in his guest bathroom

## Career batches

- 2024–now · Marketing Director at axexo · stablecoin neobank · LATAM and US
- 2019–2024 · Independent consulting · College Board, ConPRmetidos, Piloto 151, Filantropía PR, PRoduce
- 2018 · Caribe Media · Marketing Director, four months
- 2017–2018 · EKO Advertising · Pravan Health, Discover Puerto Rico, Mercedes Benz CPO
- 2011–2016 · Long-form improv, standup, 90+ shows
- 2011–2017 · GFR Media · launched Bumbia VOD/PPV from scratch; 30+ branded video shows
- 2007–2011 · WAPA TV · launched Wapa.tv from zero to second-most-visited site in Puerto Rico
- 2002–2005 · Preurbano · 180+ satire essays as Fluvio Clodomiro
- 2000–2003 · SG Cowen · investment banking, M&A in Gaming and Lodging

## Contact

Email: yo@soycarli.com
LinkedIn: https://linkedin.com/in/carlidavila
Twitter: https://twitter.com/carlosdavila

## Updates

The "Currently fermenting" section refreshes every three months.